The ad that I found was for Express clothing store and it is just a picture of a man and a woman both dressed up sitting at the bar. I decided to pick this ad because it was about fashion and even though I don’t dress like it when I am in class. I am actually a guy that is really into the different styles and fashions. No I did not want to choose another ad because the one I picked was perfect for me. I liked the ad because it is for a clothing store that I like to go to. What they were trying to sell I would like to buy, because I like the style. The appeal that worked best on me was the need for affiliation. The need for affiliation worked best on me because I would not mind having the attention that I could potentially get wearing the outfit in the ad.
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